j & alex was started in 2014 by John Babina, a father of two. The goal was to develop a line of safe, high quality children's products. We try to be as socially conscious as possible, performing social audits on our suppliers to make sure their workers are treated fairly and they take care of the environment. It took us nine months and four tries to locate the right swaddle manufacturer, but it was worth it!
In November 2014, we acquired the multi-award winning KidSwitch product, a light switch extender for toddlers. We have expanded the line and just recently launched our first licensed version of KidSwitch featuring album artwork from the famous children's musician Laurie Berkner.